John Benjamins Publishing Company
Rhetoric and cognition
Abstract
This chapter defends a cognitive-pragmatic take on rhetorical effectiveness by hypothesising that information-selection mechanisms at play in the interpretation of verbal stimuli positively influence the outcome of subsequent argumentative evaluation. Moreover, this chapter also shows that relevance theory (Sperber and Wilson 1995) is ideally well equipped to develop this assumption. Indeed, this chapter argues that the inclusion of a cognitive pragmatic component in a theory of argumentation can boost the explanatory power of existing accounts, which typically refrain from adopting the sort of cognitive insights offered by relevance theorists (cf. van Eemeren and Grootendorst 2004: 74). Accordingly, an example from political discourse is discussed in this framework to illustrate its explanatory advantages.
Abstract
This chapter defends a cognitive-pragmatic take on rhetorical effectiveness by hypothesising that information-selection mechanisms at play in the interpretation of verbal stimuli positively influence the outcome of subsequent argumentative evaluation. Moreover, this chapter also shows that relevance theory (Sperber and Wilson 1995) is ideally well equipped to develop this assumption. Indeed, this chapter argues that the inclusion of a cognitive pragmatic component in a theory of argumentation can boost the explanatory power of existing accounts, which typically refrain from adopting the sort of cognitive insights offered by relevance theorists (cf. van Eemeren and Grootendorst 2004: 74). Accordingly, an example from political discourse is discussed in this framework to illustrate its explanatory advantages.
Kapitel in diesem Buch
- Prelim pages i
- Table of contents v
-
Introduction
- Three decades of relevance theory 1
-
Part I: Issues on procedural meaning and procedural analyses
- The speaker’s derivational intention 33
- Cracking the chestnut 59
- Reference assignment in pronominal argument languages 81
- Conceptual and procedural information for verb tense disambiguation 103
-
Part II: Discourse issues
- Relevance theory and contextual sources-centred analysis of irony 147
- Distinguishing rhetorical from ironical questions 173
-
Part III: Interpretive processes
- Relevance theory, epistemic vigilance and pragmatic competence 193
- Evidentials, genre and epistemic vigilance 239
-
Part IV: Rhetorical and perlocutionary effects of communication
- Rhetoric and cognition 261
- Perlocutionary effects and relevance theory 287
-
Conclusion
- Some directions for future research in relevance-theoretic pragmatics 307
- Contributors 321
- Index 325
Kapitel in diesem Buch
- Prelim pages i
- Table of contents v
-
Introduction
- Three decades of relevance theory 1
-
Part I: Issues on procedural meaning and procedural analyses
- The speaker’s derivational intention 33
- Cracking the chestnut 59
- Reference assignment in pronominal argument languages 81
- Conceptual and procedural information for verb tense disambiguation 103
-
Part II: Discourse issues
- Relevance theory and contextual sources-centred analysis of irony 147
- Distinguishing rhetorical from ironical questions 173
-
Part III: Interpretive processes
- Relevance theory, epistemic vigilance and pragmatic competence 193
- Evidentials, genre and epistemic vigilance 239
-
Part IV: Rhetorical and perlocutionary effects of communication
- Rhetoric and cognition 261
- Perlocutionary effects and relevance theory 287
-
Conclusion
- Some directions for future research in relevance-theoretic pragmatics 307
- Contributors 321
- Index 325