Index

Chapters in this book

1. Prelim pages i
2. Table of contents v
3. Introduction
4. Discourse, cognition and society 1
5. Part I. Socio-cognitive approach to discourse
6. From butchers and surgeons to the linguistic method 21
7. Individual differences and in situ identity marking 39
8. The persuasive (and manipulative) power of metaphor in ‘austerity’ discourse 79
9. Part II. Discourse strategies in multimodal communication
10. The construction of meaning in multimodal discourse 111
11. Multimodal metaphor, narrativity and creativity in TV cosmetics ads 137
12. Multimodal discourses of collective memory 159
13. Part III. Cross-linguistic (English – Spanish) perspectives
14. Exploring specific differences 187
15. The use of metaphor and evaluation as discourse strategies in pre-electoral debates 215
16. A text-world account of temporal world-building strategies in Spanish and English 245
17. Gesture structuring strategies in English and Spanish autobiographical narratives 273
18. Index 297