Contrastive Media Analysis

The study of media, texts and culture(s) and especially the analysis of interdependent relationships between them has become a major concern in various academic fields, such as intercultural communication, contrastive textology, comparative cultural studies, historical and intercultural pragmatics. Starting from the observation that in contrastive studies of mass media communication not only the theoretical status of “culture” often remains unclear but also the interdependent relation between the theoretical conceptualization of “culture” and the methodological approach of text analysis, this volume brings together linguistic mass media studies with intercultural, diachronic, intermedia and interlingual perspectives. Apart from offering new empirical insights into the field, this volume’s aim is to advance and to broaden the methodological and theoretical discussions involved. Comparing such diverse formats and genres like newspapers, TV news shows, TV commercials, radio phone-ins, obituaries, fanzines and film subtitles, the contributions of this volume illustrate the complexity of the growing field of contrastive media analysis.

Kieran A File, Victoria University of Wellington, in Discourse Studies Vol. 17:3 (2015):
The chapters in this volume make an excellent contribution to our understanding of media discourse by providing evidence of a range of contextual features that can influence linguistic, discursive and multimodal choices. [...] this book would be of interest to researchers from any field examining media discourse, and particularly those interested in the impact of context on media discourse. [...] the volume would also be useful for those interested in the relationship between genre and register.