Kapitel in diesem Buch

1. Prelim pages i
2. Table of contents v
3. Preface 1
4. Chapter 1. Scope of and need for this book 7
5. Chapter 2. Theoretical models to explore multimodal meaning 17
6. Chapter 3. An integrated approach to the study of multimodal metaphor and metonymy 55
7. Chapter 4. Facing methodological challenges 77
8. Chapter 5. Metonymy and metonymic complexes 95
9. Chapter 6. Metaphor and metaphoric complexes 119
10. Chapter 7. Figurative complexes in advertising (I) 157
11. Chapter 8. Figurative complexes in advertising (II) 175
12. Chapter 9. Closing notes 197
13. References 213
14. Secondary references 227
15. Index 231