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Perspectives on Multimodality
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Edited by:
Eija Ventola
Language:
English
Published/Copyright:
2004
About this book
This volume sign posts several paths of multimodality research and theory-building today. The chapters represent a cross-section of current perspectives on multimodal discourse with a special focus on theoretical and methodological issues (mode hierarchies, modelling semiotic resources as multiple semiotic systems, multimodal corpus annotation). In addition, it discusses a wide range of applications for multimodal description in fields like mathematics, entertainment, education, museum design, medicine and translation.
Topics
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Prelim pages
i -
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Table of contents
v -
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Contributors
vii -
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Acknowledgements
ix -
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Introduction
1 - Part I — Multimodal Issues
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In between Modes
9 -
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Modelling Multiple Semiotic Systems
31 -
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Problematising ‘Semiotic Resource’
51 -
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Multimodality and Empiricism
65 - Part II — Analyses and Applications
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On the Effectiveness of Mathematics
91 -
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Multimodality in Language Teaching CD-ROMs
119 -
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The Multiple Modes of Dirty Dancing
137 -
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Multimodal Text Analysis and Subtitling
153 -
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Multimodality in the Translation of Humour in Comics
173 -
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Multimodality in Operation
193 -
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Drawing on Theories of Inter-semiotic Layering to Analyse Multimodality in Medical Self-Counselling Texts and Hypertexts
211 -
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On the Multimodality of Interpreting in Medical Briefings for Informed Consent
227 -
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Index
243
Publishing information
Pages and Images/Illustrations in book
eBook published on:
September 2, 2011
eBook ISBN:
9789027275158
Pages and Images/Illustrations in book
Main content:
250
eBook ISBN:
9789027275158
Audience(s) for this book
Professional and scholarly;
