Chapter 11. Discourses of social movements in Southern Europe
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David Pujante
Abstract
In this chapter, we analyse the 15M social movement, which occupied the public squares of Spain’s large cities on 15 May 2011 (hence its name of the 15M or the indignados movement). This group emerged in the wake of the anti-austerity movements in Iceland and Greece, and the Arab Spring. The main characteristic of the discourse of 15M, mainly found in its slogans, is its discursive-rhetoric creativity.
We base our analysis on the constructivist perspective, taking into account the socio-cognitive and pragmatic-rhetoric dimensions. Our main conclusion is that these slogans activated a new cognitive framework for interpreting the recent history of Spanish democracy, which was completely different from the version used by the status quo.
Abstract
In this chapter, we analyse the 15M social movement, which occupied the public squares of Spain’s large cities on 15 May 2011 (hence its name of the 15M or the indignados movement). This group emerged in the wake of the anti-austerity movements in Iceland and Greece, and the Arab Spring. The main characteristic of the discourse of 15M, mainly found in its slogans, is its discursive-rhetoric creativity.
We base our analysis on the constructivist perspective, taking into account the socio-cognitive and pragmatic-rhetoric dimensions. Our main conclusion is that these slogans activated a new cognitive framework for interpreting the recent history of Spanish democracy, which was completely different from the version used by the status quo.
Chapters in this book
- Prelim pages i
- Table of contents vii
- Preface ix
- Chapter 1. Constructionism in historical writing 1
- Chapter 2. White, Burke and the “literary” nature of historical controversies 17
- Chapter 3. The discursive construction of reality in the context of rhetoric 41
- Chapter 4. Understanding social conflict 67
- Chapter 5. I am and I am not Charlie 83
- Chapter 6. Media representations of recent human migrations to the United Kingdom and other Western countries 107
- Chapter 7. Rhetorical analysis of health risk discourse 133
- Chapter 8. Critical analysis of an educational discourse practice 159
- Chapter 9. The (re)construction of gender roles in the genre of song 181
- Chapter 10. Posthumanism and the city 203
- Chapter 11. Discourses of social movements in Southern Europe 227
- Chapter 12. Cognitive frames, imaginaries and discursive constructions 249
- Epilogue 273
- Author index 285
- Subject index 289
Chapters in this book
- Prelim pages i
- Table of contents vii
- Preface ix
- Chapter 1. Constructionism in historical writing 1
- Chapter 2. White, Burke and the “literary” nature of historical controversies 17
- Chapter 3. The discursive construction of reality in the context of rhetoric 41
- Chapter 4. Understanding social conflict 67
- Chapter 5. I am and I am not Charlie 83
- Chapter 6. Media representations of recent human migrations to the United Kingdom and other Western countries 107
- Chapter 7. Rhetorical analysis of health risk discourse 133
- Chapter 8. Critical analysis of an educational discourse practice 159
- Chapter 9. The (re)construction of gender roles in the genre of song 181
- Chapter 10. Posthumanism and the city 203
- Chapter 11. Discourses of social movements in Southern Europe 227
- Chapter 12. Cognitive frames, imaginaries and discursive constructions 249
- Epilogue 273
- Author index 285
- Subject index 289
