Chapter 3. Particularist understanding of CSR marketing visual arguments
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Hédi Csordás
Abstract
We argue that understanding visual arguments is underdetermined. We address the question concerning how controversial understandings of visual arguments can be handled only by particularism. The distinction between the generalist and the particularist stance taken from moral philosophy offers a way to answer this question. On the particularist view visual principles are incapable of that feat because the visual meaning of a particular visual stimulus is always context-dependent. Instead of appealing to visual principles, the particularist would contrast different situations in a way that their relevant features resemble each other. Understanding a visual argument and the involving context requires analogical reasoning that can be accounted only by particularism. Visual arguments’ valid interpretation can be grasped only within a particularist-like framework.
Abstract
We argue that understanding visual arguments is underdetermined. We address the question concerning how controversial understandings of visual arguments can be handled only by particularism. The distinction between the generalist and the particularist stance taken from moral philosophy offers a way to answer this question. On the particularist view visual principles are incapable of that feat because the visual meaning of a particular visual stimulus is always context-dependent. Instead of appealing to visual principles, the particularist would contrast different situations in a way that their relevant features resemble each other. Understanding a visual argument and the involving context requires analogical reasoning that can be accounted only by particularism. Visual arguments’ valid interpretation can be grasped only within a particularist-like framework.
Chapters in this book
- Prelim pages i
- Table of contents v
- Introduction. Crossing borderlines 1
- Chapter 1. Controversies in public and private on-line communication 5
- Chapter 2. The Paks Pact 29
- Chapter 3. Particularist understanding of CSR marketing visual arguments 53
- Chapter 4. Cognitive science and the controversy of anthropogenic climate change 75
- Chapter 5. ELEna 95
- Chapter 6. What is the meaning of biodiversity? 115
- Chapter 7. Human evolution 133
- Chapter 8. A historical controversy about politeness and public argument 155
- Chapter 9. Husserl’s phenomenology of inner time-consciousness and enactivism 177
- Chapter 10. Controversial images 199
- Chapter 11. The role and the impact of interdisciplinarity on the relational models of intervention in the doctor-patient communication 217
- Chapter 12. The pointer finger and the pilgrim shell 235
- Chapter 13. Science and democracy 255
- About the contributors 269
- Index 277
Chapters in this book
- Prelim pages i
- Table of contents v
- Introduction. Crossing borderlines 1
- Chapter 1. Controversies in public and private on-line communication 5
- Chapter 2. The Paks Pact 29
- Chapter 3. Particularist understanding of CSR marketing visual arguments 53
- Chapter 4. Cognitive science and the controversy of anthropogenic climate change 75
- Chapter 5. ELEna 95
- Chapter 6. What is the meaning of biodiversity? 115
- Chapter 7. Human evolution 133
- Chapter 8. A historical controversy about politeness and public argument 155
- Chapter 9. Husserl’s phenomenology of inner time-consciousness and enactivism 177
- Chapter 10. Controversial images 199
- Chapter 11. The role and the impact of interdisciplinarity on the relational models of intervention in the doctor-patient communication 217
- Chapter 12. The pointer finger and the pilgrim shell 235
- Chapter 13. Science and democracy 255
- About the contributors 269
- Index 277
