Home Linguistics & Semiotics Chapter 6. A framing-based account of critical cultural awareness
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Chapter 6. A framing-based account of critical cultural awareness

  • Yuanyuan He
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Abstract

In this chapter, I investigate cognitive processes and stages in the development of critical cultural awareness on the basis of frame semantics and conceptual blending theory. Twelve Chinese MA students from four universities in Beijing participated in an experiment. During the experiment, the participants read the English article “Body Ritual among the Esenihc”, performed tasks of Think-Aloud protocol and picture selection, and answered questions. The data were analyzed with Voyant Tools and thematic coding. The results suggest that critical cultural awareness development involves the processes of automatic framing, deframing, reframing, and blending and that it goes through the stages of framing absolutivity, framing flexibility, framing plurality, and framing relativity. I propose a model for critical cultural awareness development to represent these findings.

Abstract

In this chapter, I investigate cognitive processes and stages in the development of critical cultural awareness on the basis of frame semantics and conceptual blending theory. Twelve Chinese MA students from four universities in Beijing participated in an experiment. During the experiment, the participants read the English article “Body Ritual among the Esenihc”, performed tasks of Think-Aloud protocol and picture selection, and answered questions. The data were analyzed with Voyant Tools and thematic coding. The results suggest that critical cultural awareness development involves the processes of automatic framing, deframing, reframing, and blending and that it goes through the stages of framing absolutivity, framing flexibility, framing plurality, and framing relativity. I propose a model for critical cultural awareness development to represent these findings.

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