The establishment of interpretative expectations in film
-
John A. Bateman
Abstract
In this paper we show that some notions from the textual organisation of verbal texts appear also to give insights to the organisation of films. In particular, the beginnings of films are suggested to operate as indicators of those films’ ‘method of development’ and so serve to set up expectations for guiding hypotheses and selective attention during film viewing. By means of a small exploratory study, we demonstrate that film beginnings exhibit differing organisational features that correlate with the overall narrative strategies pursued in the films as a whole. These features may then function as useful indicators for viewers concerning just what interpretative challenges they will face later in the film.
Abstract
In this paper we show that some notions from the textual organisation of verbal texts appear also to give insights to the organisation of films. In particular, the beginnings of films are suggested to operate as indicators of those films’ ‘method of development’ and so serve to set up expectations for guiding hypotheses and selective attention during film viewing. By means of a small exploratory study, we demonstrate that film beginnings exhibit differing organisational features that correlate with the overall narrative strategies pursued in the films as a whole. These features may then function as useful indicators for viewers concerning just what interpretative challenges they will face later in the film.
Chapters in this book
- Prelim pages i
- Table of contents v
- About the contributors vii
- Multimodality and Cognitive Linguistics 1
-
Cognitive Linguistics and multimodal metaphor
- Cross-modal resonances in creative multimodal metaphors 13
- Metaphor and symbol 27
- Woven emotions 45
- Approaching the utopia of a global brand 61
- Multimodal metaphors in political entertainment 79
-
Multimodality, Cognitive and Systemic Functional Linguistics
- The visual representation of metaphor 99
- Visual metonymy in children’s picture books 115
- The establishment of interpretative expectations in film 131
- Multimodal digital storytelling 147
-
Cognitive Linguistics and multimodal interaction
- Intermedial cognitive semiotics 167
- Multimodality in Conversational Humor 181
- Image schemas and mimetic schemas in cognitive linguistics and gesture studies 195
- Index 211
Chapters in this book
- Prelim pages i
- Table of contents v
- About the contributors vii
- Multimodality and Cognitive Linguistics 1
-
Cognitive Linguistics and multimodal metaphor
- Cross-modal resonances in creative multimodal metaphors 13
- Metaphor and symbol 27
- Woven emotions 45
- Approaching the utopia of a global brand 61
- Multimodal metaphors in political entertainment 79
-
Multimodality, Cognitive and Systemic Functional Linguistics
- The visual representation of metaphor 99
- Visual metonymy in children’s picture books 115
- The establishment of interpretative expectations in film 131
- Multimodal digital storytelling 147
-
Cognitive Linguistics and multimodal interaction
- Intermedial cognitive semiotics 167
- Multimodality in Conversational Humor 181
- Image schemas and mimetic schemas in cognitive linguistics and gesture studies 195
- Index 211
