book: Visual Metaphors
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Visual Metaphors

  • Edited by: Réka Benczes and Veronika Szelid
Language: English
Published/Copyright: 2022
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About this book

Whenever we think about the world – including its concrete and abstract entities – we typically see a series of so-called mental images in front of our eyes that aid us in everyday problem solving and navigating ourselves in the world. Visual metaphors, similarly to their linguistic counterparts, largely build on such images.
Nevertheless, the interplay of metaphorical/metonymical text and imagery is not necessarily (and not usually) straightforward and raises complex theoretical and methodological questions. The eleven chapters in this collection address a wide range of such challenges, such as what are visual metaphors in the first place; how can they be identified; what is their relationship to linguistic metaphors; what are their most common manifestations; what knowledge structures are required for their interpretation; and how do they interact with metonymies. The studies cut across linguistics, politics, philosophy, poetry, art and history – highlighting the ubiquitous role that visual metaphor plays in everyday life and conceptualizations.
Originally published as special issue of Cognitive Linguistic Studies 7:1 (2020).


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An introduction
Veronika Szelid and Réka Benczes
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1
Theories of visual and linguistic metaphor

Zoltán Kövecses
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15

Words, pictures, and conceptual representations in the field of metaphor
Alessandro Cavazzana and Marianna Bolognesi
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33

A formalist ontology of metaphors
Michalle Gal
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61
Applications of visual and linguistic metaphor

A study of Iranian and Dutch print advertisements
Zahra Kashanizadeh and Charles Forceville
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83

Veronika Szelid
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117

Jacek Malczewski’s parabolic painting
Marek Hetmański
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147

Orsolya Putz
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175

On the use of multiple parallel texts as a comparative method in cognitive poetics
Magdaléna Knotková and Wei-lun Lu
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209

Ágnes Virág
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231

A Cognitive Linguistic analysis on a selection of Chinese eulogistic idioms used in Taiwan
Wei-lun Lu
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263

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283

Publishing information
Pages and Images/Illustrations in book
eBook published on:
August 17, 2022
eBook ISBN:
9789027257406
Pages and Images/Illustrations in book
Main content:
284
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