15 Marketing

Kapitel in diesem Buch

1. Frontmatter I
2. Contents V
3. 1 Introduction 1
4. 2 Global Orchid Industry 13
5. 3 Biodiversity, Conservation and Bio-piracy of Genetic Resources in India 20
6. 4 Morphological and Molecular Characterization of Valuable species 40
7. 5 Breeding Approaches for Improved Genotypes 103
8. 6 Production of Quality Planting Materials 118
9. 7 Physiology of Temperate and Tropical Orchids 124
10. 8 Climate Change and its Impact on Orchid Productivity 138
11. 9 Production Technology of Commercial Epiphytic Orchids for Cut flowers 149
12. 10 Production Technology of Commercial Terrestrial Orchids for Cut Flowers 200
13. 11 Orchids for Pot Culture/ Hanging Baskets/ Tree Mounting 208
14. 12 Medicinal and Aromatic Orchids 243
15. 13 Post–harvest Management of Cut Flowers of Commercial Orchids 250
16. 14 Value Addition in Orchids 270
17. 15 Marketing 280
18. References 291
19. List of Figures 299
20. List of Tables 300