@inbook{ChandraDePathakRaoRajeevan+2015+280+290,
url = {https://doi.org/10.2478/9783110426403.15},
title = {15 Marketing},
booktitle = {Commercial Orchids},
author = {Lakshman Chandra De and Promila Pathak and A.N. Rao and P.K. Rajeevan},
publisher = {De Gruyter Open Poland},
address = {Warsaw, Poland},
pages = {280--290},
doi = {doi:10.2478/9783110426403.15},
isbn = {9783110426403},
year = {2015},
lastchecked = {2026-05-05}
}