Kapitel in diesem Buch

1. Frontmatter i
2. CONTENTS v
3. List of Figures vii
4. Acknowledgements ix
5. Notes on the Contributors x
6. Foreword xiii
7. 1. Introduction: The Franchise Era 1
8. PART I. THE FRANCHISE: DEFINING AND HISTORICIZING
9. 2. The (Im)Perfect Organism: Dissecting the Alien Media Franchise 31
10. 3. Evil Spawn or Good Business? New Line Cinema, Critters, and Film Franchising at the Margins 52
11. PART II. VIDEO GAMES: SOFTWARE, HARDWARE, AND SPACE
12. 4. The Happiest Plays on Earth: Theme Park Franchising in Disneyland Video Games 77
13. 5. “Now They’re Playing with Power!”: Nintendo’s Classics and Franchise Legacy Management 105
14. 6. From Cineludic Form to Mise-en-Game: The Ludification of Cinematic Storyworlds in the Star Wars Video Games 119
15. PART III. ANIMATION: ADAPTATION ACROSS NATIONS, INDUSTRIES, AND PLATFORMS
16. 7. Ghostly Boundaries: Transnational Tensions and Adapting Animation in the Ghost in the Shell Franchise 141
17. 8. How to Animate Your Franchise: DreamWorks Animation and the Franchising of How to Train Your Dragon 158
18. PART IV. TELEVISION: NEW DIRECTIONS FOR A LEGACY MEDIUM
19. 9. TV Brand-casting, SVOD, and OTT at Comcast and Disney 181
20. 10. Network Streaming: TV Broadcasters in the Digital Space 209
21. PART V. EMERGENT PLATFORMS: POSSIBLE FUTURES FOR THE MEDIA FRANCHISE
22. 11. Transmedia-to-Go: Licensed Mobile Gaming in Japan 233
23. 12. Locating Esports Spectatorship—Studio Audience(ing) and Sites of Speculation 256
24. 13. Hollywood’s VR Vision: New Frontier or Virtually the Same Thing? 277
25. Index 300