3. Corporate Sentiment. The Rise of the Twentieth-Century Greeting Card Industry and the American Culture of Business

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Illustrations ix
4. Acknowledgments xiii
5. Introduction. Structured Feelings amid Circulations of the Heart 1
6. 1. Vicious Sentiments. Nineteenth-Century Valentines and the Sentimental Production of Class Boundaries 16
7. 2. The Nineteenth-Century Christmas Card. The Chromo-Reproduction of Sentimental Value 65
8. 3. Corporate Sentiment. The Rise of the Twentieth-Century Greeting Card Industry and the American Culture of Business 119
9. 4. Condensation, Displacement, and Masquerade. The Dream-Work of Greeting Cards 170
10. 5. Knitting the Social Lace. The Use of Greeting Cards 218
11. 6. All This Senseless Rationality. Beyond the End of the Modern Era of Greeting Cards 247
12. Notes 269
13. Bibliography 301
14. Index 315