Chapter Four. Need: Knowing Where to Look

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Foreword xi
4. Introduction 1
5. Chapter One. The Real Innovators Among Us 5
6. Chapter Two. Six Attributes and Seven Barriers 23
7. Chapter Three. Intent: Choosing to See and Seize Opportunities 35
8. Chapter Four. Need: Knowing Where to Look 48
9. Chapter Five. Options: How to Generate Disruptive Ideas 70
10. Chapter Six. Value Blockers: Neutralizing “Corporate Antibodies” 83
11. Chapter Seven. Act: Getting Permission to Experiment 109
12. Chapter Eight. Team: Building an Agile Team 128
13. Chapter Nine. Environment: Creating Islands of Freedom 150
14. Chapter Ten. For Leaders: How to Unleash Internal Innovation 169
15. Appendix A. Are Entrepreneurs the Innovators? 191
16. Appendix B. Value Blockers Checklist 195
17. Appendix C. Team Frameworks 199
18. Appendix D. Innovative Outperformers 203
19. Acknowledgments 205
20. Notes 207
21. Bibliography 221
22. Index 233