Chapter Four From Patent Flour to Wheaties

Chapters in this book

1. Front Matter i
2. Contents v
3. Figures and Tables vii
4. Acknowledgments ix
5. Introduction 1
6. Food Environments from Palaeolithic Times
7. Between Producers and Eaters 15
8. Discordant Diets, Unhealthy People 42
9. From Neolithic to Capitalist Diets 76
10. The Beginnings of the Industrial Diet, 1870–1940
11. From Patent Flour to Wheaties 95
12. Pushing Product for Profit 111
13. The Intensification of the Industrial Diet, 1945–80
14. Speeding Up the Making of Food 137
15. The Simplification of Whole Food 151
16. Adulteration and the Rise of Pseudo Foods 167
17. The Spatial Colonization of the Industrial Diet 184
18. Meals Away from Home 206
19. Globalization and Resistance in the Neo-Liberal Era
20. The Industrial Diet Goes Global 229
21. Transformative Food Movements and the Struggle for Healthy Eating 252
22. Case Studies of a Transformative Food Movement 265
23. Toward a Sustainable and Ethical Health-Based Dietary Regime 281
24. Notes 299
25. Index 333