3 Marketing Dignity: The Commercial Grammar of Black Female Empowerment

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Prologue 1
4. Introduction: Black Women and the Twenty-First Century Image Economy 4
5. 1 the Black Woman That Essence Built 23
6. 2 Self-Branding Black Womanhood: The Magic of Susan L. Taylor 45
7. 3 Marketing Dignity: The Commercial Grammar of Black Female Empowerment 68
8. 4 Beyond Magic: Black Women Content Creators and Productive Vulnerability 94
9. Epilogue 119
10. Acknowledgments 127
11. Notes 129
12. Selected Bibliography 149
13. Index 163
14. About the Author 171