Chapter

7. Eureka!

Roger Miller and Marcel Côte

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Innovation Reinvented

This chapter is in the book Innovation Reinvented

© 2017 University of Toronto Press, Toronto

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© 2017 University of Toronto Press, Toronto

You are currently not able to access this content.

Chapters in this book

Frontmatter i
Contents v
Preface vii
Part One. Introducing the Games
1. The Diversity of Innovation 3
2. Peering into the Black Box 15
3. Searching for Patterns 31
4. The Games of Innovation 42
5. Emerging and Mature Markets 61
6. Product Architecture 77
Part Two. The Six Games of Innovation
7. Eureka! 95
8. The Special Case of the Pharmaceutical Sector 108
9. Battles of Architecture 116
10. System Breakthroughs 135
11. New and Improved 150
12. Mass Customization 167
13. Pushing the Envelope 184
14. Transitions 196
Part Three. Looking Ahead
15. Winning Strategies 215
16. Public Policies 236
17. Rethinking Innovation 259
Notes 277
Subject Index 295

https://doi.org/10.3138/9781442699571-008

Chapters in this book

Frontmatter i
Contents v
Preface vii
Part One. Introducing the Games
1. The Diversity of Innovation 3
2. Peering into the Black Box 15
3. Searching for Patterns 31
4. The Games of Innovation 42
5. Emerging and Mature Markets 61
6. Product Architecture 77
Part Two. The Six Games of Innovation
7. Eureka! 95
8. The Special Case of the Pharmaceutical Sector 108
9. Battles of Architecture 116
10. System Breakthroughs 135
11. New and Improved 150
12. Mass Customization 167
13. Pushing the Envelope 184
14. Transitions 196
Part Three. Looking Ahead
15. Winning Strategies 215
16. Public Policies 236
17. Rethinking Innovation 259
Notes 277
Subject Index 295

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