5. Hungarian: Trends and Determinants of English Borrowing in a Market Economy Newcomer

Chapters in this book

1. Frontmatter i
2. Contents v
3. List of Figures vii
4. Contributors ix
5. Introduction 1
6. 1. The Hegemony of English and Determinants of Borrowing from Its Vocabulary 4
7. 2. Icelandic: Phonosemantic Matching 19
8. 3. French: Tradition versus Innovation as Reflected in English Borrowings 44
9. 4. Dutch: Is It Threatened by English? 68
10. 5. Hungarian: Trends and Determinants of English Borrowing in a Market Economy Newcomer 82
11. 6. Russian: From Socialist Realism to Reality Show 98
12. 7. Hebrew: Borrowing Ideology and Pragmatic Aspects in a Modern(ised) Language 121
13. 8. Colloquial Arabic (in Israel): The Case of English Loan Words in a Minority Language with Diglossia 145
14. 9. Amharic: Political and Social Effects on English Loan Words 164
15. 10. Farsi: The Modernisation Process and the Advent of English 187
16. 11. Indian Languages: Hidden English in Texts and Society 208
17. 12. Chinese in Taiwan: Cooking a Linguistic Chop Suey and Embracing English 227
18. 13. Japanese: The Dialectic Relationships Between ‘Westerness’ and ‘Japaneseness’ as Reflected in English Loan Words 250
19. 14. Conclusion: Features of Borrowing from English in 12 Languages 276
20. Bibliography 296
21. Index 326