2. Mainstream to Alternative Tourism Marketing

Chapters in this book

1. Frontmatter i
2. Contents v
3. Case Studies ix
4. Tables and Figures xi
5. 1. An Environmental Context for Sustainable National Park Marketing 1
6. 2. Mainstream to Alternative Tourism Marketing 25
7. 3. Sustainable Tourism Marketing – A Wicked Policy Challenge for Park Managers 54
8. 4. Approaches to Marketing Ephemeral Tourist Experiences 65
9. 5. The Multifaceted Rural, Power and the Marketing of Culture through Interpretation 98
10. 6. Tragedy of the Commons or Solution for the Commons 122
11. References 130
12. Index 154