Reading Tourism Texts

This volume explores the relationship between tourism and travel texts and contemporary society, and how each is shaped by the other. A multimodal analysis is used to look at a variety of texts including novels, travel brochures, blogs and videos.

Sabrina Francesconi is Adjunct Professor of English Linguistics and Translation at the University of Trento, Italy. Her research interests include English for Tourism, Multimodality, Multimodally Expressed Humour (MEH) and Genre Analysis.

Sabrina Francesconi is Adjunct Professor of English Linguistics and Translation at the University of Trento, Italy. Her research interests include English for Tourism, Multimodality, Multimodally Expressed Humour (MEH) and Genre Analysis.

Sabrina Francesconi is a brilliant young Italian scholar in tourism studies, who has already published extensively on the subject. In the present volume, the selected promotional texts pertaining to English-speaking countries are explored through a methodologically sound and stimulating approach of the verbal, visual and audio systems in the internet age.

Sabrina Francesconi, who is a leading light among a new generation of multilingual Italian women academics exploring the language of tourism, has been researching the sub-field for over a decade. The result is a well-referenced, comprehensive text that examines in depth Anglophone promotional discourse from an outsider perspective in a fast-moving digital age.

Trudie Walters, University of Otago, New Zealand:

This book serves as a timely reminder that tourism and travel texts are multimodal in nature. As such, the visual and aural dimensions of tourism communication are important and must be considered alongside the more commonly researched written texts.

Šarolta Godnič Vičič, University of Primorska, Slovenia:

Francesconi's outstanding book and her research during the past ten years support the shift from a purely textual approach to tourism discourse analysis toward the semiotic, offering the multidisciplinary field of tourism studies an applied linguistic approach to tourism discourse and providing valuable insights to applied linguists on relevant issues in tourism studies. As such, Francesconi's Reading Tourism Texts: A Multimodal Analysis will surely find its readership among researchers of tourism discourse. Her clear style of expression makes the book accessible to readers who may be less familiar with theories, so will also provide a useful reference to postgraduate students of applied linguistics and tourism studies.