6. VFR Travel: Why Marketing to Aunt Betty Matters

Chapters in this book

1. Frontmatter i
2. Contents v
3. Figures ix
4. Tables xi
5. Contributors xii
6. Foreword xvii
7. 1. Introduction: Families in Tourism Research 1
8. Part 1. The Context of Family Tourism
9. 2. Society and Ideology: Changes in Family Time Perceptions with Implications for Tourism 17
10. 3. Demography and Societal Change 30
11. 4. UK Family Tourism: Past, Present and Future Challenges 50
12. Part 2. The Experiences of Family Tourism
13. 5. The Inclusion of Fathers, Children and the Whole Family Group in Tourism Research on Families 67
14. 6. VFR Travel: Why Marketing to Aunt Betty Matters 81
15. 7. The Value of Social Tourism for Disadvantaged Families 93
16. 8. The Stress of the Family Holiday 105
17. 9. Gay and Lesbian Families and Tourism 125
18. Part 3. The Futures of Family Tourism
19. 10. Consumer Kids and Tourists – Creatively Marketing a City to Young Tourists 143
20. 11. Investigating the ‘Family Life Cycle’ Model in Tourism 156
21. 12. The Future of Family Tourism: A Cognitive Mapping Approach 171
22. Index 194