7. What on Earth is ‘Language Commodification’?

Chapters in this book

1. Frontmatter i
2. Contents v
3. Contributors vii
4. 1. Sloganization in Language Education Discourse: Introduction 1
5. 2. We Innovators 19
6. 3. The Only Turn Worth Watching in the 20th Century is Tina Turner’s: How the Sloganization of Foreign Language Research Can Impede the Furthering of Knowledge and Make Life Difficult for Practitioners 42
7. 4. Slo(w)ganization. Against the Constant Need for Re-inventing the Discourse on Language Education: The Case of ‘Multiple Intelligences’ 57
8. 5. Just Another Prefix? From Inter- to Transcultural Foreign Language Learning and Beyond 72
9. 6. On Common ‘Exposure’ and Expert ‘Input’ in Second Language Education and Study Abroad 94
10. 7. What on Earth is ‘Language Commodification’? 121
11. 8. Superdiversity and Why It Isn’t: Reflections on Terminological Innovation and Academic Branding 142
12. 9. Sloganization: Yet Another Slogan? 169
13. Index 176