3. Move On Up: Fuel for Rapid Growth

Chapters in this book

1. Frontmatter i
2. Contents xi
3. List of Illustrations xiii
4. Acknowledgments xv
5. Introduction. National Food 1
6. 1. Street Life: Chinese Noodles for Japanese Workers 15
7. 2. Not an Easy Road: Black Market Ramen and the U.S. Occupation 43
8. 3. Move On Up: Fuel for Rapid Growth 72
9. 4. Like It Is, Like It Was: Rebranding Ramen 122
10. 5. Flavor of the Month: American Ramen and “Cool Japan” 163
11. Conclusion. Time Will Tell: A Food of Opposition 179
12. Notes 189
13. Works Cited 207
14. Index 215