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Cinematic Metaphor
Experience – Affectivity – Temporality
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Cornelia Müller
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In collaboration with:
Sarah Greifenstein
Language:
English
Published/Copyright:
2018
About this book
Metaphors in audiovisual media receive increasing attention from film and communication studies as well as from linguistics and multimodal metaphor research. The specific media character of film, and thus of cinematic metaphor, remains, however, largely ignored. Audiovisual images are all too frequently understood as iconic representations and material carriers of information. Cinematic Metaphor proposes an alternative: starting from film images as affective experience of movement-images, it replaces the cognitive idea of viewers as information-processing machines, and heals the break with rhetoric established by conceptual metaphor theory. Subscribing to a phenomenological concept of embodiment, a shared vantage point for metaphorical meaning-making in film-viewing and face-to-face interaction is developed. The book offers a critique of cognitive film and metaphor theories and a theory of cinematic metaphor as performative action of meaning-making, grounded in the dynamics of viewers' embodied experiences with a film. Fine-grained case studies ranging from Hollywood to German feature film and TV news, from tango lesson to electoral campaign commercial, illustrate the framework’s application to media and multimodality analysis.
Author / Editor information
Cornelia Müller, European University Viadrina, Frankfurt/Oder, Germany; Hermann Kappelhoff, Freie Universität, Berlin, Germany.
Topics
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Part I: Setting the Stage for Cinematic Metaphor
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Part II: Cinematic Experience and Audiovisual Figurativity
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Part III: Cinematic Expressive Movement: Affectivity and Metaphor
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Part IV: Temporality of Cinematic Metaphor: Intertwined Dynamics on Micro and Macro Levels
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
October 8, 2018
eBook ISBN:
9783110580785
Hardcover published on:
October 8, 2018
Hardcover ISBN:
9783110579598
Paperback published on:
July 6, 2020
Paperback ISBN:
9783110709070
Pages and Images/Illustrations in book
Front matter:
16
Main content:
280
Illustrations:
71
Coloured Illustrations:
12
eBook ISBN:
9783110580785
Hardcover ISBN:
9783110579598
Paperback ISBN:
9783110709070
Audience(s) for this book
Academics interested in Metaphor Studies, Film/Media studies, Communication Studies, Applied/Cognitive linguistics
Safety & product resources
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Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com
