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book: Chefsache Mandantenakquisition
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Chefsache Mandantenakquisition

Erfolgreiche Akquisestrategien für Anwälte
  • Johanna Busmann
Language: German
Published/Copyright: 2013
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About this book

Attorneys need to function as entrepreneurs from the day they gain admittance to the bar. Yet lawyers do not learn about client acquisition during their studies, even though it is an essential part of their future career. Most attorneys experience client acquisition as time-consuming and complex, as contingent upon talent and chance, as a tedious obligation, or as a form of door-to-door salesmanship. This volume provides a structured system for client acquisition that is subordinate to your firm’s objectives.

  • Oriented to daily legal practice
  • A module-based reference work with how-to instructions
  • A strategy is defined and illustrated for each letter of the alphabet
  • Each chapter describes specific options for implementation and best-practice examples
  • The language is understandable and, at times, even a bit provocative

Author / Editor information

Johanna Busmann, busmann-training, Hamburg.

Reviews

"Wer an diesem Thema interessiert ist, für den gilt: Unbedingt kaufen."
Detlev Gross in: NJW 25/2014

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Teil 2 Das ABC der Mandantenakquisition

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Publishing information
Pages and Images/Illustrations in book
eBook published on:
December 19, 2012
eBook ISBN:
9783110293630
Hardcover published on:
December 13, 2012
Hardcover ISBN:
9783110293623
Pages and Images/Illustrations in book
Front matter:
34
Main content:
521
Illustrations:
14
Tables:
33
Downloaded on 21.9.2025 from https://www.degruyterbrill.com/document/doi/10.1515/9783110293630/html
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