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Chefsache Mandantenakquisition
Erfolgreiche Akquisestrategien für Anwälte
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Johanna Busmann
Language:
German
Published/Copyright:
2013
About this book
Attorneys need to function as entrepreneurs from the day they gain admittance to the bar. Yet lawyers do not learn about client acquisition during their studies, even though it is an essential part of their future career. Most attorneys experience client acquisition as time-consuming and complex, as contingent upon talent and chance, as a tedious obligation, or as a form of door-to-door salesmanship. This volume provides a structured system for client acquisition that is subordinate to your firm’s objectives.
- Oriented to daily legal practice
- A module-based reference work with how-to instructions
- A strategy is defined and illustrated for each letter of the alphabet
- Each chapter describes specific options for implementation and best-practice examples
- The language is understandable and, at times, even a bit provocative
Author / Editor information
Johanna Busmann, busmann-training, Hamburg.
Reviews
"Wer an diesem Thema interessiert ist, für den gilt: Unbedingt kaufen."
Detlev Gross in: NJW 25/2014
Supplementary Materials
Topics
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Teil 1 Einleitung
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Teil 2 Das ABC der Mandantenakquisition
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
December 19, 2012
eBook ISBN:
9783110293630
Hardcover published on:
December 13, 2012
Hardcover ISBN:
9783110293623
Pages and Images/Illustrations in book
Front matter:
34
Main content:
521
Illustrations:
14
Tables:
33
Keywords for this book
Attorney
Audience(s) for this book
Attorneys, Young Lawyers, Bar Associations, Members of other Service Professions (Tax Advisors, Architects) and In-House Counsel, Employees of Legal Firms, as well as Students and Universities for use in the Growing Numbers of Communications Seminars
Safety & product resources
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Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com