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Chapter 9: Predictive Analytics with Artificial Intelligence (AI)

  • Mark Lamplugh
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The AI Marketing Playbook
This chapter is in the book The AI Marketing Playbook
© 2024 Walter de Gruyter GmbH, Berlin/Boston

© 2024 Walter de Gruyter GmbH, Berlin/Boston

Chapters in this book

  1. Frontmatter i
  2. Contents vii
  3. Preface xvii
  4. Chapter 1: Introduction to Artificial Intelligence Marketing 1
  5. Chapter 2: Understanding Artificial Intelligence and Machine Learning 15
  6. Chapter 3: Preparing Your Data for Artificial Intelligence 29
  7. Chapter 4: Using Artificial Intelligence to Analyze Customer Behavior 47
  8. Chapter 5: Personalization with Artificial Intelligence 63
  9. Chapter 6: Chatbots and Artificial Intelligence-Powered Customer Service 79
  10. Chapter 7: Image and Video Recognition with Artificial Intelligence 95
  11. Chapter 8: Using Artificial Intelligence (AI) for Social Media Marketing 109
  12. Chapter 9: Predictive Analytics with Artificial Intelligence (AI) 127
  13. Chapter 10: Email Marketing with Artificial Intelligence (AI) 145
  14. Chapter 11: Search Engine Optimization (SEO) with Artificial Intelligence (AI) 165
  15. Chapter 12: Using Artificial Intelligence for Content Marketing 187
  16. Chapter 13: Marketing Automation with Artificial Intelligence (AI) 207
  17. Chapter 14: Using Artificial Intelligence (AI) for Sales Enablement 223
  18. Chapter 15: Ethical Considerations and the Future of Artificial Intelligence (AI) in Marketing 243
  19. Index 261
https://doi.org/10.1515/9781501520037-010

Chapters in this book

  1. Frontmatter i
  2. Contents vii
  3. Preface xvii
  4. Chapter 1: Introduction to Artificial Intelligence Marketing 1
  5. Chapter 2: Understanding Artificial Intelligence and Machine Learning 15
  6. Chapter 3: Preparing Your Data for Artificial Intelligence 29
  7. Chapter 4: Using Artificial Intelligence to Analyze Customer Behavior 47
  8. Chapter 5: Personalization with Artificial Intelligence 63
  9. Chapter 6: Chatbots and Artificial Intelligence-Powered Customer Service 79
  10. Chapter 7: Image and Video Recognition with Artificial Intelligence 95
  11. Chapter 8: Using Artificial Intelligence (AI) for Social Media Marketing 109
  12. Chapter 9: Predictive Analytics with Artificial Intelligence (AI) 127
  13. Chapter 10: Email Marketing with Artificial Intelligence (AI) 145
  14. Chapter 11: Search Engine Optimization (SEO) with Artificial Intelligence (AI) 165
  15. Chapter 12: Using Artificial Intelligence for Content Marketing 187
  16. Chapter 13: Marketing Automation with Artificial Intelligence (AI) 207
  17. Chapter 14: Using Artificial Intelligence (AI) for Sales Enablement 223
  18. Chapter 15: Ethical Considerations and the Future of Artificial Intelligence (AI) in Marketing 243
  19. Index 261
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