Chapter Six. THE MESSAGE MATTERS: MICROLEVEL TESTS OF THE THEORY

Chapters in this book

1. Frontmatter i
2. CONTENTS vii
3. LIST OF FIGURES xi
4. LIST OF TABLES xiii
5. ACKNOWLEDGMENTS xvii
6. PROLOGUE xxi
7. Chapter One. PRESIDENTIAL CAMPAIGNS 1
8. PART I
9. Chapter Two. HOW AND WHY CAMPAIGNS MATTER 9
10. Chapter Three. CONTEXT MATTERS: A CAMPAIGN TYPOLOGY 26
11. PART II
12. Chapter Four. THE MEDIA DISCONNECT: MEDIA AND CANDIDATE MESSAGES 43
13. Chapter Five. THE MESSAGE MATTERS: CANDIDATE-LEVEL TESTS OF THE THEORY 67
14. PART III
15. Chapter Six. THE MESSAGE MATTERS: MICROLEVEL TESTS OF THE THEORY 113
16. Chapter Seven. CANDIDATES CREATING CONTEXT 159
17. APPENDIX 167
18. REFERENCES 191
19. INDEX 199