CHAPTER 4 Ang-a Globalization: Marketing the Pili International Multimedia Company’s Puppetry Overseas

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Series Editor’s Preface ix
4. Preface xi
5. Acknowledgments xiii
6. Note on Language xvii
7. INTRODUCTION Welcome to the Age of Animation 1
8. CHAPTER 1 Animation versus Performance 18
9. CHAPTER 2 The Ang-a: A Taiwanese Mode of Animation 53
10. CHAPTER 3 The Cutification of the Gods 88
11. CHAPTER 4 Ang-a Globalization: Marketing the Pili International Multimedia Company’s Puppetry Overseas 121
12. CHAPTER 5 Cosplay: Embodying Animation, Animating Bodies 150
13. CHAPTER 6 Ang-a Identity Politics: The Personification of Imagined Communities 175
14. CONCLUSION Animation and Futurity 205
15. Notes 209
16. Glossary of Key Terms in Mandarin, Holo, and Japanese 225
17. Glossary of Names 239
18. Bibliography 243
19. Index 261