4 Making the Best of It: Political Marketing and the Federal NDP's Fight for Relevance

Chapters in this book

1. Front Matter i
2. Contents v
3. Figures and Tables vii
4. Preface ix
5. The Unspoken Election: The Context of the Campaign 3
6. Second Chance: The Chastened Liberals 15
7. The Conservative Campaign: An Opportunity Squandered 43
8. Making the Best of It: Political Marketing and the Federal NDP's Fight for Relevance 73
9. The Battle for Quebec 101
10. The Climate Referendum? The Greens, the Others, and the Politics of Climate Change 128
11. A Close Race from Start to Finish: Polling in the 2019 Federal Election 155
12. The Media: Challenges of Covering the Campaign 174
13. Digital Campaigning in the Era of Misinformation 198
14. From Sunny Ways to Cloudy Days: Voting in the 2019 Federal Election 221
15. Voting Turnout in 2019: The Long and the Short of It 246
16. The Testing Election 265
17. Appendix: The Results 271
18. Contributors 273