Chapter 6. Visuality, identity and emotion
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Karime Aragón
Abstract
This chapter presents a semantic and ethnopragmatic analysis of the Mexican Spanish colour word rosa mexicano. This word functions as a symbol of Mexican identity and serves as a cultural keyword for Mexican Spanish speakers. This word appears in a variety of discourses, such as, international and cross-cultural relations, the arts, education and discursive representations of national self-perception. After providing a semantic analysis of the meaning of the word, the analysis moves on to an ethnopragmatic examination, articulating cultural scripts for the visual, identificational and emotional meanings associated with rosa mexicano discourse.
Abstract
This chapter presents a semantic and ethnopragmatic analysis of the Mexican Spanish colour word rosa mexicano. This word functions as a symbol of Mexican identity and serves as a cultural keyword for Mexican Spanish speakers. This word appears in a variety of discourses, such as, international and cross-cultural relations, the arts, education and discursive representations of national self-perception. After providing a semantic analysis of the meaning of the word, the analysis moves on to an ethnopragmatic examination, articulating cultural scripts for the visual, identificational and emotional meanings associated with rosa mexicano discourse.
Chapters in this book
- Prelim pages i
- Table of contents v
- Preface vii
- Typographical conventions and symbols ix
- Chapter 1. How words do things with people 1
- Chapter 2. Nice as a cultural keyword 25
- Chapter 3. Bogan as a keyword of contemporary Australia 55
- Chapter 4. Social keywords in postcolonial Melanesian discourse 83
- Chapter 5. Talking about Livet ‘life’ in Golden Age Danish 107
- Chapter 6. Visuality, identity and emotion 131
- Chapter 7. Subúrbio and suburbanos 157
- Chapter 8. Cantonese ‘ mong4 ’ 183
- Chapter 9. Kawaii discourse 211
- Chapter 10. An invitation to keyword studies 235
- Index 243
Chapters in this book
- Prelim pages i
- Table of contents v
- Preface vii
- Typographical conventions and symbols ix
- Chapter 1. How words do things with people 1
- Chapter 2. Nice as a cultural keyword 25
- Chapter 3. Bogan as a keyword of contemporary Australia 55
- Chapter 4. Social keywords in postcolonial Melanesian discourse 83
- Chapter 5. Talking about Livet ‘life’ in Golden Age Danish 107
- Chapter 6. Visuality, identity and emotion 131
- Chapter 7. Subúrbio and suburbanos 157
- Chapter 8. Cantonese ‘ mong4 ’ 183
- Chapter 9. Kawaii discourse 211
- Chapter 10. An invitation to keyword studies 235
- Index 243
