Band 39, Heft 4

This article employs the concept of McDonaldization introduced by George Ritzer (1993) in his Weberian analysis of the processes of formal rationalization characteristic of late modern consumer society to reflect on the social and cultural implications of the most recent wave of communication technologies – social media. It argues that social media smuggle formal rationality into the elementary forms of social interaction, most clearly illustrated through the way they redefine the notion of friendship. In an attempt to lay the ground for a “multiperspectivist approach” (Kellner, 1999) to this phenomenon, the article enters the Weberian argument into a conversation with other styles of theorizing social media such as Marxism, Critical Theory and sociological phenomenology.

The EU Kids Online project aims to enhance knowledge of the experiences and practices of European children and their parents regarding online risks and safety. A crucial research effort by the EU Kids Online network has been a survey in 25 European countries which targeted approximately 1,000 children per country. This article applies a cross-cultural values filter to the data that were gathered on parental mediation and the Internet in this survey. Our intention is to test whether Geert Hofstede’s cross-national research results about national cultural values also apply to the EU Kids Online data on parental mediation. This implies studying collectivism versus individualism, low versus high power distance, masculinity versus femininity and low versus high uncertainty avoidance. We test whether differences between nations on these four dimensions correlate with differences between countries in parental mediation of the Internet and we test which European countries form clusters.

Young adolescents’ online bullying behavior has raised a significant amount of academic attention. Nevertheless, little is known about the social context in which such negative actions occur. The present paper addresses this issue and examines how the patterns of traditional bullying and cyberbullying are related, and how electronic forms of bullying can be linked to the social context at school. To address these questions, social network analysis was applied to examine the networks of social interactions and (cyber)bullying among an entire grade of 1,458 thirteen- to fourteen-year-old pupils. The results show that (1) cyberbullying is an extension of traditional bullying as victims often face the same perpetrators offline and online, (2) there is evidence of mutual cyberbullying among youngsters, and (3) cyberbullying is more likely to occur in same-gender and same-class students. The implications for future research and prevention of cyberbullying are discussed.

Internet users have access to a multitude of science-related information – on journalistic news sites but also on blogs with user-generated content. In this context, we investigated in two studies the factors which influence laypersons’ selective exposure ( N = 101). In an experiment with a collection of online news, parents were asked to search for information about the controversy surrounding violence in the media. Texts from high-reputation sources were clicked on more frequently – regardless of content –, whereas ratings by others had limited effects. In a second experiment, the expertise and gender of blog authors as well as valence and number of ratings were varied. In this setting, texts from sources with positive ratings were read for longer. Results show that laypersons make use of credibility cues when deciding which articles to read. For online news sites, media reputation is most important, whereas in blogs, ratings are taken into account more frequently.

The paper explores the process of the Czech journalists setting the EU agenda in the media during the ‘hot phase’ of the Czech national parliament election campaigns in 2002, 2006, and 2010. Unlike most studies that concentrated on the media agenda in the European Parliament election campaigns, we focused on periods that were neither strictly key events nor routine, but that were more intensively covered by the media and simultaneously generated more influential political representation defining national political attitudes towards the EU. Articles that referred to the EU during the ‘hot phase’ were content analyzed. The results suggest that in the Czech press, the EU agenda is less and less visible, and, moreover, that it is increasingly negatively framed and reduced to an economic agenda.

This paper is a qualitative empirical study of the perceptions of web editors and moderators about reader comments. Drawing from the insights provided by nineteen in-depth interviews with newsroom staff, we contend that reader comments have so far made little impact on the practices of traditional journalism in Turkey and that their promise to foster more constructive online public deliberation is largely unfulfilled. Reader comments continue to be an underestimated and neglected feature of online news. Online journalists’ perceptions of reader comments are not based on any solid information of their readers but on their own personal observation and experiences. Moreover, freedom of expression in reader comments in mainstream newspapers is very limited due to legal and political pressures and prevalent self-censorship. Online journalists define politics and sports as the main categories that receive the highest number of comments most of the time. They also observe in reader comments the manifestation of a current political polarization in Turkey and point out the existence of majority pressure and a spiral of silence in relation to the Kurdish issue.