@inbook{DonzéWubs+2018+63+85,
url = {https://doi.org/10.7765/9781526153647.00011},
title = {3 LVMH: Storytelling and organizing creativity in luxury and fashion},
booktitle = {European fashion},
booktitle = {The creation of a global industry},
author = {Pierre-Yves Donzé and Ben Wubs},
editor = {Regina Lee Blaszczyk and Véronique Pouillard},
publisher = {Manchester University Press},
address = {Manchester},
pages = {63--85},
doi = {doi:10.7765/9781526153647.00011},
isbn = {9781526153647},
year = {2018},
lastchecked = {2026-05-11}
}