CONTENTS

Chapters in this book

1. Frontmatter i
2. CONTENTS vii
3. FOREWORD ix
4. ACKNOWLEDGMENTS xiii
5. INTRODUCTION xv
6. 1. WHAT WAS WRONG WITH THE 1988 ELECTION? 1
7. 2. GOOD DEMOCRATIC PRACTICE: RESPONSIBILITIES IN PRESIDENTIAL ELECTIONS 13
8. 3. THE RESEARCH STRATEGY 32
9. 4. THE NEWS MEDIA IN CAMPAIGN '88: WHAT THEY COVERED AND HOW THEY COVERED IT 38
10. 5. WHAT THE ELECTORATE LEARNED 74
11. 6. CITIZENS IN GROUPS 114
12. 7. 1992 AND BEYOND: THEMARKLE COMMISSION RECOMMENDATIONS 154
13. NOTES 175
14. REFERENCES 211
15. INDEX 225