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Chapter 7. Transmedia Storytelling in the “Marvel Cinematic Universe” and the Logics of Convergence-Era Popular Seriality
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Felix Brinker
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Chapters in this book
- Frontmatter i
- Contents v
- Acknowledgments vii
- Introduction. Excelsior! Or, Everything Th at Rises Must Converge 1
- Chapter 1. Reforming the “Justice” System. Marvel’s Avengers and the Transformation of the All-Star Team Book 39
- Chapter 2. Man Without Fear. David Mack, Daredevil, and the “Bounds of Diff erence” in Superhero Comics 66
- Chapter 3. “This Female Fights Back!” A Feminist History of Marvel Comics 105
- Chapter 4. “Share Your Universe”. Generation, Gender, and the Future of Marvel Publishing 138
- Chapter 5. Breaking Brand 164 From NuMarvel to MarvelNOW! Marvel Comics in the Age of Media Convergence 164
- Chapter 6. Marvel and the Form of Motion Comics 187
- Chapter 7. Transmedia Storytelling in the “Marvel Cinematic Universe” and the Logics of Convergence-Era Popular Seriality 207
- Chapter 8. The Marvel One-Shots and Transmedia Storytelling 234
- Chapter 9. Spinning Webs Constructing Authors, Genre, and Fans in the Spider-Man Film Franchise 248
- Chapter 10. Playing Peter Parker Spider-Man and Superhero Film Performance 268
- Chapter 11. Spotting Stan 297 Th e Fun and Function of Stan Lee’s Cameos in the Marvel Universe(s) 297
- chapter 12. Schrödinger’s Cape The Quantum Seriality of the Marvel Multiverse 319
- Notes on Contributors 347
- Index 351
Chapters in this book
- Frontmatter i
- Contents v
- Acknowledgments vii
- Introduction. Excelsior! Or, Everything Th at Rises Must Converge 1
- Chapter 1. Reforming the “Justice” System. Marvel’s Avengers and the Transformation of the All-Star Team Book 39
- Chapter 2. Man Without Fear. David Mack, Daredevil, and the “Bounds of Diff erence” in Superhero Comics 66
- Chapter 3. “This Female Fights Back!” A Feminist History of Marvel Comics 105
- Chapter 4. “Share Your Universe”. Generation, Gender, and the Future of Marvel Publishing 138
- Chapter 5. Breaking Brand 164 From NuMarvel to MarvelNOW! Marvel Comics in the Age of Media Convergence 164
- Chapter 6. Marvel and the Form of Motion Comics 187
- Chapter 7. Transmedia Storytelling in the “Marvel Cinematic Universe” and the Logics of Convergence-Era Popular Seriality 207
- Chapter 8. The Marvel One-Shots and Transmedia Storytelling 234
- Chapter 9. Spinning Webs Constructing Authors, Genre, and Fans in the Spider-Man Film Franchise 248
- Chapter 10. Playing Peter Parker Spider-Man and Superhero Film Performance 268
- Chapter 11. Spotting Stan 297 Th e Fun and Function of Stan Lee’s Cameos in the Marvel Universe(s) 297
- chapter 12. Schrödinger’s Cape The Quantum Seriality of the Marvel Multiverse 319
- Notes on Contributors 347
- Index 351
