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4. The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death
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Viviana A. Rotman Zelizer
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Kapitel in diesem Buch
- Frontmatter I
- Contents VII
- Acknowledgments IX
- Introduction XI
- 1. Historical and Economic Background 1
- 2. The Persistent Puzzle 9
- 3. A Comparative Perspective 27
- 4. The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death 41
- 5. Life, Chance, and Destiny 67
- 6. Marketing Life: Moral Persuasion and Business Enterprise 91
- 7. The Life Insurance Agent: Problems in Occupational Prestige and Professionalization 119
- Conclusions 149
- Notes 155
- Selected Bibliography 183
- Index 201
Kapitel in diesem Buch
- Frontmatter I
- Contents VII
- Acknowledgments IX
- Introduction XI
- 1. Historical and Economic Background 1
- 2. The Persistent Puzzle 9
- 3. A Comparative Perspective 27
- 4. The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death 41
- 5. Life, Chance, and Destiny 67
- 6. Marketing Life: Moral Persuasion and Business Enterprise 91
- 7. The Life Insurance Agent: Problems in Occupational Prestige and Professionalization 119
- Conclusions 149
- Notes 155
- Selected Bibliography 183
- Index 201
