Preface

Chapters in this book

1. Frontmatter i
2. CONTENTS v
3. Preface vii
4. Acknowledgements xiii
5. PART I. A Partial History of New Ideas in Food
6. 1 From the Margins to the Center 3
7. 2 The Undercurrents of the New 15
8. PART II. What Is Innovation in Food?
9. 3 Well-Known, Barely Understood 39
10. 4 Four Types of New Ideas in Food 46
11. PART III. Innovation Is Uncertainty
12. 5 A Nondelusional Worldview 75
13. 6 The Uncertainty Mindset 83
14. PART IV. Building the Ever-Changing Team
15. 7 Innovation Implies Change 101
16. 8 Building Innovation Dream Teams 112
17. PART V. Creating the New Familiar
18. 9 The Power of Familiar Novelty 133
19. 10 Learning House Style 142
20. PART VI. Staying in the Discomfort Zone
21. 11 The Motivation Paradox 169
22. 12 Desperation by Design 188
23. PART VII. Insights from the Frontiers of Food
24. 13 All Change 205
25. 14 A Mindset for an Uncertain World 227
26. Notes 239
27. References 259
28. Index 277