@inbook{Sherman+2017+1+28,
url = {https://doi.org/10.7312/sher17482-001},
title = {Chapter One. The Origins of Modern Business Strategy Thinking},
booktitle = {If You're in a Dogfight, Become a Cat!},
booktitle = {Strategies for Long-Term Growth},
author = {Leonard Sherman},
publisher = {Columbia University Press},
address = {New York Chichester, West Sussex},
pages = {1--28},
doi = {doi:10.7312/sher17482-001},
isbn = {9780231542821},
year = {2017},
lastchecked = {2026-05-01}
}