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Reset
Business and Society in the New Social Landscape
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James Rubin
Language:
English
Published/Copyright:
2018
About this book
James Rubin and Barie Carmichael provide a roadmap for businesses to rebuild trust and find their voice. Reset offers case studies of reputations lost and found, suggesting fundamental strategies to mitigate risk and build the corporate brand. This book is a guide to navigating the pitfalls and taking advantage of the opportunities of the new era.
Author / Editor information
James Rubin (1951–2016) was assistant professor of business administration and coordinator of the Management Communication area at the University of Virginia Darden School of Business.
Barie Carmichael is a fellow at the University of Virginia Darden School of Business and a senior counselor at the global public-affairs consultancy APCO Worldwide. She has over twenty-five years of experience in corporate communications, with positions including Visa U.S.A.’s executive vice president of corporate relations and Dow Corning’s vice president and chief communications officer.
Barie Carmichael is a fellow at the University of Virginia Darden School of Business and a senior counselor at the global public-affairs consultancy APCO Worldwide. She has over twenty-five years of experience in corporate communications, with positions including Visa U.S.A.’s executive vice president of corporate relations and Dow Corning’s vice president and chief communications officer.
Reviews
Tim P. McMahon, Creighton University Heider College of Business:
Reset hits the nail on the head with the increasingly self-evident idea that corporations must embrace the inherent risks in their business model when it is out of sync with prevailing public sentiment voiced by key stakeholders. The prescription is for corporate communication practitioners to close the gap, that is, to thoroughly know and clearly tell the story of what it does.
Reset hits the nail on the head with the increasingly self-evident idea that corporations must embrace the inherent risks in their business model when it is out of sync with prevailing public sentiment voiced by key stakeholders. The prescription is for corporate communication practitioners to close the gap, that is, to thoroughly know and clearly tell the story of what it does.
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
July 9, 2018
eBook ISBN:
9780231545907
Pages and Images/Illustrations in book
eBook ISBN:
9780231545907
Audience(s) for this book
Professional and scholarly;
