Sports Entrepreneurship

This book is for anyone who dreams of starting a sports business. Christopher Mumford explores the state of the game in data analytics, sports betting, eSports, youth sports, fitness, and the fan experience.

Christopher Mumford teaches sports entrepreneurship and innovation as a professor of practice at the University of North Carolina at Chapel Hill. He has founded several businesses over the last twenty-five years. His current projects include starting a pro soccer team that anchors an entertainment district and implementing peak performance practices with college and pro athletes.

Erianne Weight, president, North American Society for Sport Management:
This book is a game-changing resource that democratizes engaging in sport entrepreneurship. Mumford has crafted a masterful blend of quality research, practical advice, compelling anecdotes, and expert insights resulting in a refreshingly engaging read that feels like personal mentorship from a seasoned industry veteran. Whether you have a background in sport business or are completely new to the field, this book is a must-read; you’ll find yourself feeling empowered, inspired, and well equipped to embark on your own journey.

Bernard Bell, executive director, Shuford Program in Entrepreneurship, University of North Carolina at Chapel Hill:
Christopher Mumford is a real-deal entrepreneur. In this book, he helps us better understand how sport and entertainment are blending together in both live events and the digital world. Featuring insightful personal stories and interviews, Sports Entrepreneurship provides a practical process to help new founders start businesses.

John Hill, evangelist/keynote speaker, TechStars:
Christopher Mumford has written a book that intersects athletics and entrepreneurship in an entertaining and educational way. There are lessons to be learned about both, but he’s masterfully intertwined the two to support those brave enough to start an entrepreneurial journey in sports.

Anson Dorrance, UNC Chapel Hill women’s soccer coach, 22 NCAA Championships, USWNT coach, World Cup winner:
Success in sports is hard. Success in sports entrepreneurship is damn hard. My former player Christopher Mumford explores not where the ball is but where the ball will be in sports business. A fascinating read, especially the personal stories and insights.