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NPR
The Trials and Triumphs of National Public Radio
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Michael McCauley
Language:
English
Published/Copyright:
2005
About this book
This book tells the story of how NPR has tried to provide an alternative to commercial broadcasting. McCauley describes NPR's evolution from virtual obscurity in the early 1970s, when it was riddled with difficulties to the present. The book draws on a wealth of primary evidence, including interviews with people who have been central to the NPR story. It also looks at how the network's content is now targeted toward its most loyal listeners-highly educated baby-boomers-who help support their local stations through pledges.
The people who shaped America's public broadcasting system thought it should be "a civilized voice in a civilized community"—a clear alternative to commercial broadcasting. This book tells the story of how NPR has tried to embody this idea. Michael P. McCauley describes NPR's evolution from virtual obscurity in the early 1970s, when it was riddled with difficulties—political battles, unseasoned leadership, funding problems—to a first-rate broadcast organization.
The book draws on a wealth of primary evidence, including fifty-seven interviews with people who have been central to the NPR story, and it places the network within the historical context of the wider U.S. radio industry. Since the late 1970s, NPR has worked hard to understand the characteristics of its audience. Because of this, its content is now targeted toward its most loyal listeners—highly educated baby-boomers, for the most part—who help support their local stations through pledges and fund drives.
The book draws on a wealth of primary evidence, including fifty-seven interviews with people who have been central to the NPR story, and it places the network within the historical context of the wider U.S. radio industry. Since the late 1970s, NPR has worked hard to understand the characteristics of its audience. Because of this, its content is now targeted toward its most loyal listeners—highly educated baby-boomers, for the most part—who help support their local stations through pledges and fund drives.
Author / Editor information
Michael P. McCauley, a former radio journalist, is associate professor of communication and journalism at the University of Maine. The lead editor of Public Broadcasting and the Public Interest, he lives in Bangor, Maine.
McCauley's meticulous research is presented with a human face.
McCauley's meticulous research is presented with a human face.
Reviews
David Dzikowski:
[A] valuable contribution to the historiography of radio.
[A] valuable contribution to the historiography of radio.
A book worth reading. Recommended.
Johanna Cleary:
In a highly readable work, McCauley offers a well-documented look at the people of NPR.
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
June 14, 2005
eBook ISBN:
9780231509954
Pages and Images/Illustrations in book
Main content:
216
eBook ISBN:
9780231509954
Audience(s) for this book
Professional and scholarly;