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book: Design Thinking for the Greater Good
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Design Thinking for the Greater Good

Innovation in the Social Sector
  • Jeanne Liedtka , Randy Salzman and Daisy Azer
Language: English
Published/Copyright: 2017
View more publications by Columbia University Press
Columbia Business School Publishing
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About this book

Through ten stories of struggles and successes in social sector organizations, Design Thinking for the Greater Goods shows how collaborative creativity can shake up even the most entrenched bureaucracies—and provide a practical roadmap for readers to implement these tools. This book will help today's leaders in their pursuit of creative solutions.

Author / Editor information

Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration at the University of Virginia. Her books include Solving Problems with Design Thinking (2013), Designing for Growth (2011), and The Designing for Growth Field Book (2013), all from Columbia University Press.

Randy Salzman is a journalist and former communications professor at the University of Virginia. His work has been published in over one hundred magazines, journals, and newspapers, from the Wall Street Journal and the New York Times to Mother Jones, Bicycling, and Style.

Daisy Azer is an an entrepreneur, principal at Waterbrand Consulting Inc., and adjunct lecturer of design thinking at the Darden Graduate School of Business. Her career spans roles in business development and training and development in the financial industry, education, and technology.

Reviews

David E. Smith, Center for Design Innovation:
The process of design thinking can be applied to the normally conservative and entrenched public, social, and educational sectors to start to solve big messy problems.

Reinhold Steinbeck, Center for Design Research, Stanford University:
There is no doubt in my mind that Jeanne Liedtka is a leader in the fields of design thinking, human-centered design, and innovation in general.

Toni Ungaretti, Johns Hopkins School of Education:
This is a timely work in that it parallels interest in applying effective business principles and practices to the nonprofit and government sector. It also aligns business with the idea of doing well and doing good.


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Part I. Why Design Thinking?

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Part II. The Stories

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Part III. Moving into Action: Bringing Design Thinking to Your Organization

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Publishing information
Pages and Images/Illustrations in book
eBook published on:
September 24, 2018
eBook ISBN:
9780231545853
Pages and Images/Illustrations in book
Other:
57 color figures
Downloaded on 12.9.2025 from https://www.degruyterbrill.com/document/doi/10.7312/lied17952/html
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