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The Greening of Asia

The Business Case for Solving Asia's Environmental Emergency
  • Mark Clifford
Language: English
Published/Copyright: 2015
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Columbia Business School Publishing
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About this book

A hopeful look at the next business boom: partnerships between Asian corporations, the government, and civil society to create new technologies that will help save the most crowded places on Earth.

Author / Editor information

Mark L. Clifford is the executive director of the Hong Kong-based Asia Business Council. During his prize-winning twenty-five-year career in journalism, he served as editor in chief of the South China Morning Post in Hong Kong and held senior editorial roles at BusinessWeek and the Far Eastern Economic Review. He has lived in Hong Kong since 1992.

Reviews

Essential reading for policy makers and business leaders considering the effects of climate change on Asia and the rest of the world, including the world's political landscape.... [The Greening of Asia] should be on the shelf of every library.

Preeti Dawra:
Thought-provoking.

Victor Mallet:
Clifford is an astute analyst of the financial dilemmas at Asian companies that are either in "green" businesses or have visionary owners, as at Esquel and CLP, who want to adopt environmentally sustainable policies

Jean Chua:
The Greening of Asia is an easy read and is filled with anecdotes that make the stories come alive. They range from the humorous and light-hearted to the sobering to the downright horrifying, and serve as a reminder that the region is complex, multi-faceted and needs solutions that are as diverse.

it is refreshing to see a clear-headed argument... that markets and greenery can go together. Asian companies, he says, are ready to clean up.

Doug Ogden:
With wisdom and insights sprinkled throughout, The Greening of Asia demonstrates that innovation and a core commitment to sustainability are beginning to build a greener prosperity in the world's fastest growing region.... A well-researched, hopeful book.

Elizabeth C. Economy:
Picking up a copy of Mark Clifford's new book… is a good way to start the New Year…. [it] is a terrific reminder that innovation and a core commitment to sustainability can push change in transformative ways. That gives us all something to celebrate in 2015.

Joseph E. Stiglitz, Nobel Laureate in Economics:
In this well-researched and ultimately optimistic account, Mark L. Clifford makes the case that environmental policies 'can and must be fixed' and gives us examples of companies that have worked to find private-sector solutions. In doing so, he sheds much-needed light on the workings and future of the region's efforts on the environment and on the need for governments to set clear rules so that business can do its part to solve the region's environmental crisis.


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Part I. Energy: Sun, Wind, and the End of Coal

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Part II. Our Human World: Cities, Buildings, Wheels

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Part III. Nature: Forests, Farms, and Water

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Publishing information
Pages and Images/Illustrations in book
eBook published on:
April 7, 2015
eBook ISBN:
9780231539203
Pages and Images/Illustrations in book
Main content:
320
Other:
32 illustrations
Downloaded on 15.9.2025 from https://www.degruyterbrill.com/document/doi/10.7312/clif16608/html?lang=en
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