2 The Birth of Brainstorming

Chapters in this book

1. Frontmatter i
2. CONTENTS v
3. Introduction 1
4. 1 Between the Commonplace and the Sublime 19
5. 2 The Birth of Brainstorming 52
6. 3 Creativity as Self- Actualization 78
7. 4 Synectics at the Shoe 102
8. 5 The Creative Child 117
9. 6 Revolution on Madison Avenue 133
10. 7 Creativity Is Dead . . . 155
11. 8 From Progress to Creativity 166
12. 9 Long Live Creativity 185
13. Conclusion: What Is to Be Done? 205
14. Acknowledgments 213
15. Notes 217
16. Index 243