IX. Public Opinion, Mass Communications, and Personal Influence

Chapters in this book

1. Frontmatter i
2. Contents v
3. Preface vii
4. Introduction 1
5. I. The Nature and Scope of Sociology 71
6. II. General Principles of Sociology 141
7. III. The Laws of Imitation 175
8. IV. Personality and Attitude Measurement 193
9. V. Methodology, Methods, and Quantification 207
10. VI. Social Stratification 243
11. VII. Social Control and Deviance 253
12. VIII. Collective Behavior 275
13. IX. Public Opinion, Mass Communications, and Personal Influence 295
14. The Bibliography of Gabriel Tarde 319