Inside the Campaign

Alex Marland researches communications management in Canadian politics and government. He is the author of Brand Command: Canadian Politics and Democracy in the Age of Message Control (UBC Press, 2016), which won the Donner Prize for best public policy book by a Canadian. Thierry Giasson publishes about political communication, political journalism, and digital politics in Canadian and comparative contexts. He is the Director of the Groupe de recherche en communication politique (GRCP) based at Université Laval and a member at the Centre for the Study of Democratic Citizenship (CSDC). He is coeditor, with Alex Marland, of the Communication, Strategy, and Politics series at UBC Press.

Contributors: Donald Booth, Colette Brin, John Chenery, Thomas Collombat, Michel Cormier, Erin Crandall, Brooks DeCillia, Susan Delacourt, Anna Lennox Esselment, Éric Grenier, Mireille Lalancette, Andrea Lawlor, Ryan MacDonald, Marie Della Mattia, Marc Mayrand, David McGrane, Anne McGrath, Michael McNair, Renze Nauta, Jane Philpott, Magali Picard, Vincent Raynauld, Dany Renauld, Michael Roy, Tamara Small, André Turcotte, Lori Turnbull, Jared Wesley, Paul Wilson, and Stéphanie Yates

Helping to pull back the curtains are a slate of academics and practitioners—individuals who have been actively involved in these behind-the-scenes processes, including during the 2019 campaign—who paired up to pen each chapter, an arrangement Mr. Marland flagged as unique.

Kenneth Carty:
As a first attempt to expand our appreciation of the many faces of a modern election campaign the book is a success...Inside the Campaign ought to open the way to interesting comparative research.

Jennifer Ditchburn, editor-in-chief, Policy Options:
Political practitioners and scholars tag team on chapters that pull back the curtain on the complex world of election campaigns. Readers are introduced to the wide array of interesting characters who play a role during these pivotal moments in our democratic life.

David Taras, professor, School of Communication Studies, Mount Royal University:
Inside the Campaign breaks new ground by teaming up scholars with practitioners to describe the mechanics of federal election campaigns. The result is an extraordinary view of the forces, institutions, and players that go into managing and fighting elections. The book is an excellent guide to both what is seen and unseen in Canadian election campaigns.