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9 Deepfake Face-Swap Animations and Affect

  • Mette-Marie Zacher Sørensen
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Abstract

The chapter analyses face-swapped deepfakes in moving images, focusing particularly on two different applications: ‘the public speech’ and ‘the porn scene’. Face-swap technologies generate fears about their abuse: for example, in connection with fake news, advertisements, or hate crime strategies. The fear is that epistemic claims (‘He said this’, ‘She did that’) in a medium that is historically associated with authenticity may affect people differently from other media (writing, audio, still images). The chapter critically questions the affect and the temporality of deepfakes, and analyses what it is like to be depicted in a deepfaked face-swapped animation. It draws on the interrelation between affect and animation, and outlines the medial and attentional ecologies of digitized bodies. Deleuze and Guattari’s ‘faciality’, Bernard Stiegler’s ‘tertiary memory’, and Mark B.N. Hansen’s notions of temporality (‘life’ and ‘artificial time’) are used to theorize about the affect of face-swaps in deepfakes.

Abstract

The chapter analyses face-swapped deepfakes in moving images, focusing particularly on two different applications: ‘the public speech’ and ‘the porn scene’. Face-swap technologies generate fears about their abuse: for example, in connection with fake news, advertisements, or hate crime strategies. The fear is that epistemic claims (‘He said this’, ‘She did that’) in a medium that is historically associated with authenticity may affect people differently from other media (writing, audio, still images). The chapter critically questions the affect and the temporality of deepfakes, and analyses what it is like to be depicted in a deepfaked face-swapped animation. It draws on the interrelation between affect and animation, and outlines the medial and attentional ecologies of digitized bodies. Deleuze and Guattari’s ‘faciality’, Bernard Stiegler’s ‘tertiary memory’, and Mark B.N. Hansen’s notions of temporality (‘life’ and ‘artificial time’) are used to theorize about the affect of face-swaps in deepfakes.

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