CHAPTER XIII. THE RISE OF FASHION AND THE CONTROL OF CONSUMER DEMAND

Chapters in this book

1. Frontmatter i
2. PREFACE TO THE THIRD PRINTING vii
3. PREFACE ix
4. CONTENTS xiii
5. PART I. THE FOUNDATIONS OF AN INDUSTRIAL SOCIETY
6. CHAPTER I. INTRODUCTION 3
7. CHAPTER II. BUSINESS; THE ORGANIZATION OF SOCIAL ACTIVITY 14
8. CHAPTER III. THE RELAY TEST GROUP 32
9. CHAPTER IV. THE MEANING OF SOCIAL INTEGRATION 54
10. CHAPTER V. THE EVOLUTION OF MODERN LEADERSHIP 68
11. CHAPTER VI. THE SOCIAL FUNCTION OF THE ADMINISTRATOR 82
12. PART II. THE DEVELOPMENT OF AN INDUSTRIAL SOCIETY
13. CHAPTER VII. THE PROBLEM OF THE SMALL INDUSTRIAL GROUP 95
14. CHAPTER VIII. PROGRESSIVE MANAGEMENT 108
15. CHAPTER IX. THE FINANCIAL REWARD 121
16. CHAPTER X. THE CARE OF PERSONNEL IN INDUSTRY 135
17. CHAPTER XI. THE FUNCTION OF TRADE UNIONS 141
18. CHAPTER XII. THE ORGANIZATION OF A COMMUNITY 157
19. CHAPTER XIII. THE RISE OF FASHION AND THE CONTROL OF CONSUMER DEMAND 177
20. CHAPTER XIV. THE PLANNING OF ENGINEERING DESIGN TO SECURE A VARIETY OF PRODUCTS 191
21. CHAPTER XV. A NOTE ON THE RELATIONS BETWEEN INDUSTRY AND GOVERNMENT 202
22. CHAPTER XVI. SOCIALISM AND OTHER SOCIAL SYSTEMS 211
23. PART III. CONCLUSION
24. CHAPTER XVII. RESTATEMENT OF THE PROBLEM 225
25. INDEX 261