6. TEMPTING TITLES

Chapters in this book

1. Frontmatter i
2. Contents v
3. PREFACE vii
4. Part I: STYLE AND SUBSTANCE
5. 1. RULES OF ENGAGEMENT 3
6. 2. ON BEING DISCIPLINED 12
7. 3. A GUIDE TO THE STYLE GUIDES 23
8. Part II: THE ELEMENTS OF STYLISHNESS
9. 4. VOICE AND ECHO 35
10. 5. SMART SENTENCING 48
11. 6. TEMPTING TITLES 63
12. 7. HOOKS AND SINKERS 76
13. 8. THE STORY NET 87
14. 9. SHOW AND TELL 99
15. 10. JARGONITIS 112
16. 11. STRUCTURAL DESIGNS 122
17. 12. POINTS OF REFERENCE 135
18. 13. THE BIG PICTURE 147
19. 14. THE CREATIVE TOUCH 159
20. AFTERWORD: BECOMING A STYLISH WRITER 173
21. APPENDIX 177
22. NOTES 183
23. BIBLIOGRAPHY 199
24. ACKNOWLEDGMENTS 213
25. INDEX 217