Martha Stewart: The Rise, Fall, and Comeback of a Brand

Chapters in this book

1. Frontmatter i
2. Contents v
3. Foreword to the Series vii
4. Preface xi
5. Acknowledgments xvii
6. JoAnn Heffernan Heisen: Enabling Women’s Leadership at Johnson & Johnson 1
7. Sara Blakely: Reinventing Women’s Shapewear with Spanx 19
8. Madam C. J. Walker: Leadership Grounded in Social and Racial Uplift 39
9. Diane McCarthy: Responding to Crisis through Connected Leadership at Verizon 57
10. Jane Ni Dhulchaointigh: Changing the World through Participatory Design 75
11. Ursula Burns: Restructuring an American Icon at Xerox 92
12. Alice Waters: Transforming American Food 110
13. Avid Modjtabai: Leading Change at Wells Fargo 125
14. Martha Stewart: The Rise, Fall, and Comeback of a Brand 140
15. Barbara Krumsiek: Putting Social Responsibility on the Investment Agenda 153
16. Roseline Marston: Navigating Transition in an Employee-Owned Firm at A. D. Marble & Company 170
17. Subha Barry: Changing the Cultural DNA at Merrill Lynch 186
18. Contributors 205
19. Index 211